On 17 February Beijing Chaoyang Studio (北京朝阳工作室) released three cartoons which aim at spreading among the people the values of the Xi Jinping administration in a way that is closer to the common citizen and less stiff and cold than traditional political propaganda.
One of the three cartoons is entitled “Has the mass line been truly implemented?” (群众路线动真格了？) The animation revolves around Xi Jinping’s fight against corruption, a phenomenon which, according to the leader of the People’s Republic of China (PRC), runs counter the Communist Party’s mass line.
The cartoon condemns the vices that the official party language describes as “The Four Decadent Customs” (四风）and “The Three Abuses” (三公).
According to the Southern Metropolis Daily (南方都市报), the animations represent a departure from the previous style of government communication, which was too cold and detached from the people. “In the past,” writes the paper, “the Chinese people only saw pictures, portraits or official videos of their leaders, while it was extremely rare to see them in animated films.”